One of the most common frustrations teams encounter when using AI for medical writing is the feeling that they’re constantly re-explaining their standards. The instinctive response is to write longer prompts. More detailed prompts. Carefully engineered prompts. But prompting isn’t memory—and it isn’t training. Understanding the difference between prompting and fine-tuning is critical if AI is going to become reliable rather than exhausting. Prompting Defines the Task, Not the

In 2025, several major pharmaceutical companies — including MSD (Merck), AstraZeneca, and Eli Lilly — have scaled back or cancelled planned investments in the UK. Decisions have ranged from pausing vaccine-manufacturing expansions to abandoning research center projects.